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BRP expand their design studios with a base now in the South of France where they will develop Can-AM and their other brands.

Today, Can-Am’s parent company, BRP, reaffirmed the central role of design and innovation as engines for growth and confirmed its expansion in Europe with the implementation of a Design Studio in Sophia Antipolis in the South of France. The new studio will officially open its doors in December 2022, marking another step towards developing and leveraging its design worldwide.

A glimpse of the Sophia Antipolis lifestyle that will inspire BRP's design experts in its future European design studio.

A glimpse of the Sophia Antipolis lifestyle that will inspire BRP’s design experts in its future European design studio.

BRP Inc. has a long-standing history of putting design and innovation at the core of its strategies. ln September 2008, it opened the Laurent Beaudoin Design & Innovation Centre in Valcourt Québec, which enabled the company to attract more than 100 top design professionals from around the globe.

In this new studio, BRP’s designers will focus on conducting advanced concept studies in the world of sustainable mobility amongst other things. Due to geographical proximity and understanding of market dynamics, the facility is also positioned to provide additional design services to internal partners based in Europe and Scandinavia such as Rotax and Lynx. We will be interested to see if they conduct any research and development into their Can-AM Maverick range that recently won the 2022 Dakar Rally.

BRP evaluated several locations for its new Design Studio. Ultimately, the team was charmed by what the south of France has to offer. Recognized as a Green Technology Research Hub, the region also boasts an ideal climate and beautiful scenery. The Côte d’Azur lifestyle, and the rich mix of art, culture and architecture in the area were also considered when making the decision.

“We are extremely proud of this new Design Studio. It will enable us to continue to diversify our workforce and attract top design professionals from Europe. I am sure that Sophia Antipolis will be a great area for insights and inspiration which will stimulate our teams to create highly innovative concepts and designs”, said Denys Lapointe, Senior Vice President, Design, Innovation & Creative Services. “Design and Innovation is an intricate part of BRP’s DNA. We look forward to welcoming new members to our world-class design team and work together to push the boundaries of innovation to a greater extent,” he added.

The European Design Studio Team will be headed by a dedicated Design Manager, and comprised of several product, transportation, and CAD designers. Recruitment is now officially in progress.